Brand Strategy, Website Copywriting & Content Marketing for Purpose-Driven Companies

Let’s take your brand to new heights.

Nikki Sequeira Copywriter Victoria BC

Hi, I’m Nikki Sequeira

I help companies uncover their brand stories, communicate their value, and connect with the people who need them.

Do you have an unshakeable drive to make the world better, change your industry, or create something beautiful? You’re the kind of person I work with best.

I’m a brand messaging strategist, content writer, and website copywriter in Victoria, BC.

I work with small to medium-sized businesses in Victoria and around the world. What they all have in common is purpose. We can work together to define your message, learn what makes your customers tick, and create content that connects the dots.

Clarity · Authenticity · Purpose ·

Clarity · Authenticity · Purpose ·

You have beautiful brand visuals and a product or service people love, but you’re not telling the full story and reaching the right people. Now imagine if you knew exactly what to say in your marketing to make people see you as the answer they’ve been looking for.

I’m here to help you define your story, connect with your ideal customers, and take writing off your to-do list.

What Brings You Here?

  • I’m ready to grow my business and need a strategic guide to help us rise above the competition.

    Brand Strategy

  • I need website copywriting that tells our story and shows our audience why we’re their #1 choice.

    Website Copywriting

  • I need a go-to writer to create content people will actually want to read, follow and share.

    Content Writing

Looking for something else or need some pressure-free guidance before you dive in?

Get in touch to request a free strategy consultation.

Does this sounds like you…

I’ve hired someone to build my new website but now I need content and I don’t know where to start.

I have a product or service people love but I know more people would be buying if only they knew about us and understood what we have to offer.

I have a website but it doesn’t tell the real story and isn’t moving the needle. I need strategic copy that draws in the right customers, showcases our brand, and makes sales.

We’ve always relied on social media and word of mouth but now we’re ready to take control of our marketing and own our message.

You’ve come to the right place.

  • Own Your Message

    As an outsider looking into your business, I can see things you don’t. I’ll develop a research-backed brand story and target audience insights to make your brand stand out from all the rest.

    Brand Strategy

  • Turn Your Website Into a Magnet

    You don’t just need any old website traffic–you need to attract the right audience and convert them into loyal customers. With really good copy you can do just that.

    Website Copywriting

  • Work with a Writer You Can Trust

    Finding the right marketing strategist isn’t always easy. Trust me to be the voice of your brand and I’ll treat your business like it’s my own.

    Content Writing

How to Work With Me

  • I’ll take deep dive into your company, clients, and competitors drawing customer and stakeholder interviews as well as qualitative research. We’ll nail down your core value propositions, brand voice, key messages and competitive positioning to lay the foundation for all your communications moving forward.

  • Every custom web copy project starts with a research-intensive brand strategy phase. I’ll tease out what makes your audience tick before getting down to writing copy that turns them into loyal customers.

  • Need a fast and affordable copy fix? I’ll take your blank page and swirling ideas and hand over strategic, on-brand copy that’s ready to go to work for your business within a week. We can tackle a small web copy project, an email drip campaign, or something else!

  • Have you set a goal to publish content consistently only to find that your plans fall by the wayside after a few months? I’ll help you execute your marketing strategy with consistent, high-quality content for your blog, email and social media.

  • Imagine having all the benefits of an in-house copywriter and content strategist at your fingertips, without the commitment of a full-time employee. Book a flexible block of monthly hours and get priority access to my services to build your brand and engage your audience.

  • “Nikki was able to write in our voice and listen from the perspective of our audience, she had the experience to know how to push effectively and help guide us towards writing in a clear way that our audience would react to. It's an invaluable skillset to add to your team.”

    Brian Tobal | CEO SchoolHouse

  • "Nikki helped Forest Cooperage define who our customer is and what story we want to tell them. Nikki created a series of blog posts that resonates with people interested in integrating our products into their lives. Nikki is a clear communicator with an Ivy League pedigree, but a down to earth sensibility. I'd recommend working with Nikki to clarify your message and get connected with your target audience."

    Lorne Atherton | Owner, Forest Cooperage

  • “Nikki takes what’s in your brain and makes it beautiful and coherent.”

    Rene Gauthier | CEO, Ecologyst

  • “As a marketing manager I’ve worked with countless copywriters from around the world. I can say that, without a doubt, Nikki is by far the best.”

    Alex Clark | Senior Digital Marketing Manager | Forno Bravo

  • “Communications at our startup was largely reliant on contractors when I joined. Many years and funding rounds later, I’ve refined that team and Nikki is one of the few remaining. She has been an indispensable communications asset through all stages of growth, bringing a level of professionalism, accuracy, and tenacity not often found with consultants. I would hire her, but she hates San Francisco or something.”

    David Claffey | Public Relations Manager, RealtyShares

  • “I first met Nikki working on a global project for a client in Switzerland. She prepared various content pieces, including articles and white papers. Having worked with a lot of copywriters in my time, I quickly realized that working with Nikki would be different and that she would be a real asset to the team. Our collaboration quickly expanded to other projects involving web copy, print collaterals etc. Nikki takes care to try and understand the tone of voice of the client, does great research to substantiate her pieces and her writing is excellent.”

    Marielle Reussink | Director, The Emms

  • “Nikki possesses the unique ability to quickly and easily understand a brand’s voice, turning core concepts into eloquent prose that connects effortlessly with your audience.”  

    Nathan Sedlander | Co-Founder & Co-CEO of Everlastly

Who I work with

  • Small to Medium-Sized Businesses (SMBs)

  • E-Commerce Brands

  • B2C startups

  • Real Estate & Construction Businesses

  • Marketing Agencies

  • Web Designers & Developers

A Few of My Clients

Have you ever wished that your marketing could sound like you but better?

I’ll work with you to understand what sets your business apart from all the rest, then I’ll write content that tells your unique story and makes your audience feel seen.