Do you know who the hero is in your marketing? 

If you haven’t thought about this question before there’s a good chance it’s you. And that would be a mistake. 

Part of your job is to help people understand who you are and what you do. But that’s only part of it. 

When you lead with your features, your capabilities, and your accomplishments, you make it harder for people to figure out what exactly is in it for them.

Web designers, developers and marketers share their advice to help small business owners get the better results from their new website. Learn how to hire the right people, tell your story and use the tools at your disposal to make your website a success.

Learn the 5 essential elements of a web development project and understand what goes into the process before you hire professionals to help you build your website.

At the heart of it, brand consistency is all about building trust with your audience. The more consistent you are, the more recognizable your brand becomes. This is critical because most people won’t become customers the first time they engage with your brand. It takes multiple positive engagements with your brand to convince them to make a purchase.

Your purpose, quite simply, is the why behind it all. It’s your company’s reason for existing in the world. Once you know your purpose, you can use it to grow your business. How? By weaving your purpose into your communications, you can help your audience understand why they should become customers. It’s all about making those human connections!

In marketing, there are many different types of writers. The job of a copywriter is to write persuasively. If you have something to sell, copy can help your customer understand what makes it so great and most importantly, why they have to have it.

To build a successful brand you need more than just an outstanding product or service. You need a brand that people can get behind.

But how do you actually build a successful brand? It starts with strategy.