Marketing Strategy & Copywriting Services

Meet Your New Go-To Brand Marketing Strategist & Copywriter

It’s not easy to find someone who really gets what you do. That doesn’t mean you should settle for content that doesn’t tell your unique story, connect with your audience or feel authentic to you.

Maybe you’ve tried doing it all on your own or maybe you’ve worked with agencies or writers who haven’t quite nailed your message. How am I any different? I take the guesswork out of it with research-driven strategy that’s tailored to your unique business and audience.

Many of my clients come to me seeking support with their brand messaging, content strategy or web copy, and most end up working with me long-term. My goal is always to give you the tools you need to drive your business forward with whatever resources you have. It’s an even bigger win when I get to be your marketing partner for the long haul.

Here’s What We Can Do

Brand Positioning Strategy

Your story is what sets you apart from all the rest. Show your audience why you’re the right choice for them with a brand positioning strategy that draws in your ideal customers.

Does your business need a guide to help it get from where you are now to where you want to be? It all starts with your purpose. All those ideas floating around in your head? We’ll distill them down into something that clicks with your audience.

I’ll research your business, industry, and audience to gather insights and develop a strategic framework. Next, I’ll create a compelling narrative, clear value propositions, tactical messaging pillars, and voice and tone guidelines for your brand.

You’ll get a compelling brand story and strategic messaging guide to help you and your team build a consistent, memorable brand that people love.

Website Copywriting

Make your website work for your business.

Need a website that works for you? Turn your home on the internet into a magnet for customers.

Your website copy should do so much more than sound good. I'll dive deep into your business and industry, then get inside your customers’ minds to write copy that shows them the way.

You’ll get conversion-focused website copy that feels true to your brand and makes your audience say yes.

ecommerce blog writing

Content Writing

Educate, engage and convince your audience with blog, email and social media content.

Need content that actually stands out in a sea of the generic? Nurture and grow your audience with a custom content strategy tailored to your business.

With the power of AI, it’s faster and easier than ever before to turn out content at scale. So how do you stand out? We’ll take advantage of the latest tools while leading with the power of original thought leadership and customer insights, all backed by the expertise of a veteran writer.

I’ll conduct interviews and use first-hand research to create high-quality content that connects with your customers and prospects. Your content will answer their questions and share original ideas that can’t be found just anywhere. From SEO blogs and thought leadership articles to case studies, marketing emails and social media copy, we can create content to reach your audience where they’re at and move them to choose you over your competitors.

If you want to share words that count, we can work together to create content you’ll feel proud of.

Pricing Guide

  • Lay the foundation for all your communications with a custom brand guide that will help you reach your ideal customer with messaging that clicks.

    Investment: Typical projects range from $2000-$3500

  • Separate your business from all the rest with research-driven, SEO-optimized web copy.

    Typical projects range from $2500-$10,000

  • Need professional marketing copy fast and on a budget? I’ll write strategic copy for your website, emails or something else in just one week.

    Investment: $1250-2500

  • Results don’t happen overnight. With a monthly content subscription, I’ll create consistent, high-quality content for your blog, email or social media so you can focus on building your business.

    Typical investments range from $500-$3000 per month

  • Book a block of hours and get priority content strategy and copywriting support to use as needed each month.

    Minimum commitment: $1000/month

  • I offer social media content strategy, planning and copywriting to support for Instagram, Facebook and LinkedIn.

    Investment: starting at $500/month

  • “Nikki swooped in and saved me from myself! I thought I could do the web copy and tell my own stories in order to represent my brand, but I was soon schooled in professionalism, the details, smooth transitions, and storytelling. She worked with my marketing team behind the scenes to deliver an excellent story and I'm forever grateful for her involvement with bringing my brand to the world wide web.”

    Ryan Fogarty, Owner | Leechtown Blacksmith Co