Do you know who the hero is in your marketing? 

If you haven’t thought about this question before there’s a good chance it’s you. And that would be a mistake. 

Part of your job is to help people understand who you are and what you do. But that’s only part of it. 

When you lead with your features, your capabilities, and your accomplishments, you make it harder for people to figure out what exactly is in it for them.

To build a successful brand you need more than just an outstanding product or service. You need a brand that people can get behind.

But how do you actually build a successful brand? It starts with strategy.